Multilingual Content Strategy Impulseriot North

When I started working in global content, I made a mistake that cost a client six months of effort. We had translated their English blog into five languages, word for word. The result was polite, accurate, and completely lifeless. Readers in Japan found the tone too direct. The German version felt too informal for their B2B audience. And the French translation used idioms that landed flat. That was the moment I understood that multilingual content strategy is not about trans